I’m insanely lucky that my Korean wife is not only extremely pretty but she’s also cabin crew. This means I get to fly everywhere for about 20% of the price everyone else pays. We’ve just come back from Korea, using Korean Air.
‘Excellence in flight’ is a pretty big marketing slogan to use for an airline,especially when it isn’t quite accurate. Asiana Airlines are rightly regarded as one of the best in the world and there is a world of difference between the two.
The staff – For a flight from London to Seoul, you’d expect the staff to speak English. Instead, I found it much easier talking in Korean as I was having to repeat every other word. Considering this flight is used by a large number of Brits, Aussies and Kiwis, it could be better.
Food – I spend my life thinking about food. I love it, it’s the only reason I go running, so I can eat more of it. There just isn’t anything special about the food with Korean Air. Asiana on the other hand, have the best airline food I’ve had had on an economy flight. Both their bibimbap and bulgogi are something special.
Service – This is crazy. The airline puts more value on making money from duty free than food service. We flew to the Philippines last week as a side trip and we didn’t get any food until the flight was nearly over as the first 90 minutes were spent promoting duty free. It may have something to do with the commission earned by cabin crew one according to my wife, the airline oracle.
Inflight entertainment – This is where they do pick up points. The best entertainment system bar none, especially on their A330 aircraft. An amazing selection of films, games and music kept me well entertained for four flights.
Really to sum up, Korean Air are nowhere near as good as Asiana. Working in marketing myself, using such a self promoting marketing slogan just opens you up for criticism. The airline definitely has work to do to actually prove they are ‘Excellence in flight’.